To be clear, you have to write in plain English so everyone can understand. Consider legendary investor Warren Buffett. When he writes Berkshire Hathaway’s annual letter to shareholders, he imagines explaining complex topics for his two sisters, Doris and Bertie, using only plain English. That’s great advice. At Gruss Communications, we don’t use any fancy words you have to look up in the dictionary. We use short sentences. We avoid punctuation like dashes and semicolons that interrupt the reader. We get rid of your industry's jargon and explain complicated concepts in simple terms to communicate your message effectively.
We edit with a light touch
Gruss Communications wants you to sound authentic, so we’ll put the red pens away. We will edit lightly to correct grammar, make sure every word is spelled correctly and give small suggestions to improve the flow of your writing.
This is supposed to be fun
Honestly, we don’t need to be Shakespeare and we can enjoy writing in a collaborative process. Let's have fun.